Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
By: Belch, George E
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Contributor(s): Belch, Michael A.
Material type: 
TextPublisher: New Delhi : McGraw-Hill/Irwin, c2009Edition: 6th ed.Description: xxvi, 779 p.: ill.; 28 cm.ISBN: 0072536764; 0071214380.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Library at Permanent Campus General Stacks | Non-fiction | 659.1 B427a 6th ed. 2003 C-01 (Browse shelf) | 01 | Not For Loan | 009712 | ||
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Books
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Library at Permanent Campus General Stacks | Non-fiction | 659.1 B427a 6th ed. 2003 C-02 (Browse shelf) | 02 | Available | 009711 | ||
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Books
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Library at Permanent Campus General Stacks | Non-fiction | 659.1 B427a 6th ed. 2003 C-03 (Browse shelf) | 03 | Available | 009726 | ||
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Books
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Library at Permanent Campus General Stacks | Non-fiction | 659.1 B427a 6th ed. 2003 C-04 (Browse shelf) | 04 | Available | 035626 |
Total holds: 0
Includes bibliographical reference and index.
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