Advertising and promotion :
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 6th ed. - New Delhi : McGraw-Hill/Irwin, c2009 - xxvi, 779 p.: ill.; 28 cm.
Includes bibliographical reference and index.
0072536764 0071214380
2008018250
Advertising.
Sales promotion.
Communication in marketing.
659.1 / B427a 6th ed. 2003
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 6th ed. - New Delhi : McGraw-Hill/Irwin, c2009 - xxvi, 779 p.: ill.; 28 cm.
Includes bibliographical reference and index.
0072536764 0071214380
2008018250
Advertising.
Sales promotion.
Communication in marketing.
659.1 / B427a 6th ed. 2003