Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: TextPublisher: Boston : Pearson, 2016Edition: Sixteenth edition.Description: xxiv, 708 pages ; 29 cm.ISBN: 9781292018201; 1292018208; 1292092483; 9781292092485; 9780133795028 (alk. paper); 0133795020 (alk. paper).Subject(s): MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2016 C-07 (Browse shelf) | 07 | Available | 040276 | ||
Books | Uttara University Central Library General Stacks | Non-fiction | 658.8 K874p 2016 C-33 (Browse shelf) | 33 | Checked out | 07.10.2024 | 013941 | |
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Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2016 C-02 (Browse shelf) | C-02 | Available | 035043 | ||
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Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2016 C-04 (Browse shelf) | C-04 | Available | 035032 | ||
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2016 C-05 (Browse shelf) | C-05 | Checked out | 09.03.2020 | 035055 | |
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2016 C-06 (Browse shelf) | C-06 | Checked out | 06.05.2024 | 035035 | |
Books | Uttara University Central Library General Stacks | Non-fiction | 658.8 K874p 2016 C-07 (Browse shelf) | C-07 | Checked out | 02.11.2023 | 035036 | |
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2016 C-08 (Browse shelf) | C-08 | Available | 035056 | ||
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Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2016 C-10 (Browse shelf) | C-10 | Available | 035041 | ||
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Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2016 C-27 (Browse shelf) | C-27 | Available | 035052 | ||
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Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2016 C-29 (Browse shelf) | C-29 | Checked out | 01.04.2019 | 013944 | |
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658.8 K874p 2016 C-22 Principles of marketing / | 658.8 K874p 2016 C-23 Principles of marketing / | 658.8 K874p 2016 C-24 Principles of marketing / | 658.8 K874p 2016 C-25 Principles of marketing / | 658.8 K874p 2016 C-26 Principles of marketing / | 658.8 K874p 2016 C-27 Principles of marketing / | 658.8 K874p 2016 C-28 Principles of marketing / |
Includes bibliographical references and index.
Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
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