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Principles of marketing / (Record no. 46)

000 -LEADER
fixed length control field 02012nam a2200325 i 4500
001 - CONTROL NUMBER
control field UUL9672
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181106110414.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180806s2016 mau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292018201
International Standard Book Number 1292018208
International Standard Book Number 1292092483
International Standard Book Number 9781292092485
International Standard Book Number 9780133795028 (alk. paper)
International Standard Book Number 0133795020 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency BD-DhUUL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 19084
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
250 ## - EDITION STATEMENT
Edition statement Sixteenth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 708 pages ;
Dimensions 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 19085
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 19086
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type Checked out Source of acquisition
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-08-05 4 2 658.8 K874p 2016 C-01 009672 2024-02-29 2024-01-31 C-01 2018-08-05 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 4 2 658.8 K874p 2016 C-02 035043 2024-02-27 2024-01-25 C-02 2018-09-18 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 3 1 658.8 K874p 2016 C-03 035031 2020-01-07 2019-11-06 C-03 2018-09-18 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 2 1 658.8 K874p 2016 C-04 035032 2024-03-04 2024-02-22 C-04 2018-09-18 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 2 1 658.8 K874p 2016 C-05 035055 2020-02-19 2020-02-19 C-05 2018-09-18 Books 2020-03-09  
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 3 6 658.8 K874p 2016 C-06 035035 2024-04-16 2024-04-16 C-06 2018-09-18 Books 2024-05-06  
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 3 2 658.8 K874p 2016 C-08 035056 2020-03-11 2020-02-28 C-08 2018-09-18 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 3 1 658.8 K874p 2016 C-09 035054 2024-02-05 2024-01-25 C-09 2018-09-18 Books    
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          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 4 2 658.8 K874p 2016 C-11 035040 2024-02-22 2024-01-24 C-11 2018-09-18 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18     658.8 K874p 2016 C-12 035059 2018-09-18   C-12 2018-09-18 Books    
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          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18     658.8 K874p 2016 C-14 035050 2018-09-18   C-14 2018-09-18 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 1   658.8 K874p 2016 C-15 035047 2019-02-15 2018-12-11 C-15 2018-09-18 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 3   658.8 K874p 2016 C-16 035039 2020-02-27 2020-02-27 C-16 2018-09-18 Books 2020-03-16  
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18     658.8 K874p 2016 C-17 035030 2018-09-18   C-17 2018-09-18 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-18 3 2 658.8 K874p 2016 C-18 035034 2020-02-26 2020-02-26 C-18 2018-09-18 Books 2020-03-14  
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-19 3   658.8 K874p 2016 C-19 035051 2024-04-16 2020-02-19 C-19 2018-09-19 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-19     658.8 K874p 2016 C-20 035045 2018-09-19   C-20 2018-09-19 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-09-20 1   658.8 K874p 2016 C-21 035042 2019-02-15 2018-12-04 C-21 2018-09-20 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-10-16 1 1 658.8 K874p 2016 C-22 035033 2024-01-24 2024-01-24 C-22 2018-10-16 Books 2024-02-13  
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2018-11-06 4 1 658.8 K874p 2016 C-23 035049 2024-01-30 2024-01-24 C-23 2018-11-06 Books    
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          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2019-03-08     658.8 K874p 2016 C-30 032326 2019-03-08   C-30 2019-03-08 Books    
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          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2023-09-25 3 2 658.8 K874p 2016 C-34 034197 2024-03-27 2024-03-25 34 2023-09-25 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2023-09-25 2   658.8 K874p 2016 C-35 034200 2024-03-21 2024-02-22 35 2023-09-25 Books    
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2023-09-25 3 3 658.8 K874p 2016 C-36 034199 2024-04-16 2024-04-16 36 2023-09-25 Books 2024-05-06  
          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2023-09-25 4   658.8 K874p 2016 C-37 034198 2024-04-03 2024-03-21 37 2023-09-25 Books    
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          Non-fiction Library at Permanent Campus Library at Permanent Campus General Stacks 2023-10-05 3 1 658.8 K874p 2016 C-39 035058 2024-03-27 2024-03-12 39 2023-10-05 Books    
          Non-fiction Library at Permanent Campus Uttara University Central Library General Stacks 2018-09-18 1   658.8 K874p 2016 C-07 035036 2023-10-16 2023-10-16 C-07 2018-09-18 Books 2023-11-02  
          Non-fiction Library at Permanent Campus Uttara University Central Library General Stacks 2023-08-18 3 1 658.8 K874p 2016 C-33 013941 2023-11-10 2023-11-10 33 2023-08-18 Books 2024-10-07  
Last date of update 01 Jan., 2020
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