Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H
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Contributor(s): Wirtz, Jochen.
Material type: 
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 5th ed.Description: xviii, 652 p. : ill., map ; 22 cm.ISBN: 0131138650; 8129704536.Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Library at Permanent Campus General Stacks | Non-fiction | 658.8 L9112s 2005 C-01 (Browse shelf) | 01 | Available | 040772 | ||
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Books
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Library at Permanent Campus General Stacks | Non-fiction | 658.8 L9112s 2005 C-02 (Browse shelf) | 02 | Available | 035812 |
Total holds: 0
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| 658.8 K874p 2016 C-38 Principles of marketing / | 658.8 K874p 2016 C-39 Principles of marketing / | 658.8 K874p C-2 Principles of marketing / | 658.8 L9112s 2005 C-01 Services marketing : | 658.8 L9112s 2005 C-02 Services marketing : | 658.8 P594t 1989 C-1 The art of closing any deal : | 658.8 P9575 2014 C-01 Principles of marketing / |
Includes bibliographical references and indexes.
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