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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxxi, 553 p. ; col. ill. ; 22 cmISBN: - 0131465600
- Advertising : principles and practice
- 659.1 22
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Library at School of Business General Stacks | Non-fiction | 659.1 W456a 2006 C-01 (Browse shelf(Opens below)) | C-01 | Available | 040782 |
Total holds: 0
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| 659.1 C648i 2007 C-14 Integrated advertising, promotion & marketing communications / | 659.1 C648i 2007 C-15 Integrated advertising, promotion & marketing communications / | 659.1 C648i 2007 C-16 Integrated advertising, promotion & marketing communications / | 659.1 W456a 2006 C-01 Advertising : |
Includes bibliographical references and index.
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