Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
By: Keller, Kevin Lane.
Material type: TextPublisher: Boston : Pearson, c2013Edition: 4th ed.Description: xxviii, 562 p. : col. ill. ; 29 cm.ISBN: 9780132664257 (hbk.); 9780273779414.Subject(s): Brand name products -- ManagementDDC classification: 658.8/27Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | Library at School of Business General Stacks | Non-fiction | 658.8/27 K2928s 2013 C-01 (Browse shelf) | C-01 | In transit from Library at Permanent Campus to Library at School of Business since 09.03.2024 | 040778 |
Total holds: 0
Browsing Library at School of Business Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
658.8/27 K2928s 2003 C-04 Strategic brand management : | 658.8/27 K2928s 2003 C-05 Strategic brand management : | 658.8/27 K2928s 2003 C-06 Strategic brand management : | 658.8/27 K2928s 2013 C-01 Strategic brand management : | 658.8/27 K2928s 2020 C-01 Strategic brand management : | 658.8/3 G7976r 1988 Research for marketing decisions / | 658.8/3 M249m 2016 C-01 Marketing research : |
Includes bibliographical references and index.
There are no comments for this item.