Schiffman, Leon G.,
Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. - Eleventh edition. - xxvii, 464 pages : illustrations ; 29 cm
Revised edition.
Includes bibliographical references and indexes.
9780132544368 9789332537644 0132544369
Consumer behavior.
Motivation research (Marketing)
658.8/342
Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. - Eleventh edition. - xxvii, 464 pages : illustrations ; 29 cm
Revised edition.
Includes bibliographical references and indexes.
9780132544368 9789332537644 0132544369
Consumer behavior.
Motivation research (Marketing)
658.8/342