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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Material type:
TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN: - 0256228779
- 658.8 21
- HF5415 .C5275 1998
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8 C4754m 1998 (Browse shelf(Opens below)) | Not For Loan | 000601 |
Total holds: 0
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| 658.8 B783m 1992 Marketing / | 658.8 B783m 1992 C-7 Marketing / | 658.8 B9171w 1996 C-01 R Wide-angle vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees / | 658.8 C4754m 1998 Marketing : | 658.8 C5632m 1995 Marketing : creating value for customers / | 658.8 C73t 1984 The marketing of services / | 658.8 C73t 1984 C-01 R The marketing of services / |
Includes bibliographical references (p. [587]-605) and indexes.
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