Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: TextPublisher: Upper Saddle, N.J. : Pearson, c2014Edition: 15th ed.Description: xxii, 716 p. : col. ill. ; 24 cm.ISBN: 9780133084047; 9780273786993; 0273786997; 9780133255416; 0133084043.Subject(s): MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 P9575 2014 C-01 (Browse shelf) | C-01 | Available | 037817 | ||
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 P9575 2014 C-02 (Browse shelf) | C-02 | Checked out | 16.05.2024 | 031957 | |
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 P9575 2014 C-03 (Browse shelf) | C-03 | Checked out | 27.05.2024 | 035825 | |
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 P9575 2014 C-4 (Browse shelf) | C-04 | Available | 040770 | ||
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 P9575 2014 C-5 (Browse shelf) | C-05 | Available | 040047 |
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658.8 L9112s 2005 C-02 Services marketing : | 658.8 P594t 1989 C-1 The art of closing any deal : | 658.8 P9575 2014 C-01 Principles of marketing / | 658.8 P9575 2014 C-02 Principles of marketing / | 658.8 P9575 2014 C-03 Principles of marketing / | 658.8 P9575 2014 C-4 Principles of marketing / | 658.8 P9575 2014 C-5 Principles of marketing / |
Includes bibliographical references and index.
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
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