Advertising and promotion: an integrated marketing communications perspective. (Record no. 1315)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00682nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UUL-035817 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUUL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181025s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| International Standard Book Number | 9789814575119 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659. 1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michael A. Belch, George E. Belch |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 842, gl-14, en-25, cr-3, in-23 |
| Other physical details | |
| Dimensions | |
| Type of unit | Paper back |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | AD- BBA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising/ Sales promotion/ Communication in marketing |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Renewals | Date last checked out | Checked out | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 26.10.2018 | 659.1 B427a 10th ed. 2015 C-01 | 035817 | 26.10.2018 | C-01 | 26.10.2018 | Books | |||||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 07.11.2018 | 2 | 659.1 B427a 10th ed. 2015 C-02 | 037826 | 12.10.2020 | C-02 | 07.11.2018 | Books | 1 | 24.02.2020 | ||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 09.11.2022 | 1 | 659.1 B427a 10th ed. 2015 C-04 | 040785 | 19.02.2024 | C-04 | 09.11.2022 | Books | 1 | 25.01.2024 | Gifted by Mahmudul Hasan | |||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Library at School of Business | General Stacks | 09.11.2022 | 659.1 B427a 10th ed. 2015 C-05 | 041904 | 04.06.2024 | C-05 | 09.11.2022 | Books | Gifted by Mahmudul Hasan | ||||||||
| Dewey Decimal Classification | Non-fiction | Library at School of Business | Uttara University Central Library | General Stacks | 19.12.2018 | 3 | 659.1 B427a 10th ed. 2015 C-03 | 019546 | 16.10.2023 | C-03 | 19.12.2018 | Books | 16.10.2023 | 02.11.2023 |