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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: - 0133057151
- 659.1 23
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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M Azizur Rahman Library General Stacks | Non-fiction | 659.1 B334a 1996 (Browse shelf(Opens below)) | C-01 | Not For Loan | 043120 |
Total holds: 0
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| 658.85 F9961f 1996 Fundamentals of selling :customers for life/ | 658.87 H358r 1997 Retail management / | 658.872 C4751m 1996 C-1 R Multimedia Marketing for Design Firms / | 659.1 B334a 1996 Advertising management / | 659.1 B4106a 1998 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B427a 2012 C-34 R Advertising and promotion : | 659.1 B427a 2018 C-01 Advertising and promotion : |
Includes bibliographical references and index.
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