Marketing challenges : cases and exercises /
Schonberger, Richard
Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg and John D. Claxton - 5th ed. - Ill: McGraw-Hill, ©1989 - xl, 671 pages.: ill.; 24 cm
9780070387898 9780071005210 00703878936
Case studies
Product Management
658.8
Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg and John D. Claxton - 5th ed. - Ill: McGraw-Hill, ©1989 - xl, 671 pages.: ill.; 24 cm
9780070387898 9780071005210 00703878936
Case studies
Product Management
658.8