Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K Malhotra and Sayabhusan Dash - 6th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm.
Includes bibliographical references and index.
9788131731819
Marketing research.
658.83
Marketing research : an applied orientation / Naresh K Malhotra and Sayabhusan Dash - 6th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm.
Includes bibliographical references and index.
9788131731819
Marketing research.
658.83