Johnston, Mark W.

Churchill/Ford/Walker's sales force management / Sales force management Mark W. Johnston, Greg W. Marshall. - 7th ed. - Boston : McGraw-Hill/Irwin, 2003. - xx, 603 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing .

Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill.

Includes bibliographical references (p. 563-582) and index.


System requirements for accompanying CD-ROM: IBM PC or compatible PC with Pentium 90 MHz processor; Microsoft Windows 98/2000/ME/XP/NT 4.0.

0072466480 (alk. paper) 0071151591 (international : alk. paper)

2002067792


Churchill, Gilbert A. Sales force management.


Sales management.

HF5438.4 / .C48 2003

658.8/101

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