Executive's guide to knowledge management : the last competitive advantage /
Stapleton, James J.
Executive's guide to knowledge management : the last competitive advantage / James J Stapleton. - Hoboken, NJ : J. Wiley & Sons., c2003. - xx, 236 p. : ill. ; 24 cm.
Includes index.
Infomentality. Your infomentality. Information gathering mentality. Components of the information gathering mentality. Elements of the information gathering mentality. Your intelligence gathering plan -- Infogoals. Simple information request. Understand the source information. Synthesize the data. What businesses need. Risks. The ultimate goal -- Building knowledge. Find it. Secure it. Evaluate it. Understand it. Analyze it. Synthesize it. Disseminate/distribute it. Act on it. Information basics -- Infoplan. Why information gathering is important to sales. External information sources. Opinions. Aim of the knowledge management program : getting and keeping new clients -- Competitor information -- Customer relations. Your competition : are they colleagues or are they competitors. What constitutes good service? What do customers want? Communication. Surveys. Exit interviews. Information sources. Customer base. Misinformation -- Referral source information. Art of networking. Building an information network. Right knowledge. Meeting with influencers. Information sources -- Infoplan. Why we gather information. Why you must plan. Planning process. Choosing information gathering activities. Why information gathering plans fail.
0471229253 (cloth : alk. paper)
2002011164
Knowledge management.
Information resources management.
Customer services.
HD30.2 / .S782 2003
658.4/038
Executive's guide to knowledge management : the last competitive advantage / James J Stapleton. - Hoboken, NJ : J. Wiley & Sons., c2003. - xx, 236 p. : ill. ; 24 cm.
Includes index.
Infomentality. Your infomentality. Information gathering mentality. Components of the information gathering mentality. Elements of the information gathering mentality. Your intelligence gathering plan -- Infogoals. Simple information request. Understand the source information. Synthesize the data. What businesses need. Risks. The ultimate goal -- Building knowledge. Find it. Secure it. Evaluate it. Understand it. Analyze it. Synthesize it. Disseminate/distribute it. Act on it. Information basics -- Infoplan. Why information gathering is important to sales. External information sources. Opinions. Aim of the knowledge management program : getting and keeping new clients -- Competitor information -- Customer relations. Your competition : are they colleagues or are they competitors. What constitutes good service? What do customers want? Communication. Surveys. Exit interviews. Information sources. Customer base. Misinformation -- Referral source information. Art of networking. Building an information network. Right knowledge. Meeting with influencers. Information sources -- Infoplan. Why we gather information. Why you must plan. Planning process. Choosing information gathering activities. Why information gathering plans fail.
0471229253 (cloth : alk. paper)
2002011164
Knowledge management.
Information resources management.
Customer services.
HD30.2 / .S782 2003
658.4/038