Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	M Azizur Rahman Library General Stacks	Non-fiction	658.8 C4754m 1998 (Browse shelf(Opens below))	Not For Loan		000601

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Includes bibliographical references (p. [587]-605) and indexes.

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