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_c5204 _d5204 |
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| 001 | 15671418 | ||
| 003 | BD-DhUUL | ||
| 005 | 20240120113046.0 | ||
| 008 | 090324s2010 nju b 001 0 eng | ||
| 010 | _a 2009011023 | ||
| 020 | _a9780136085430 (casebound : alk. paper) | ||
| 020 | _a9789332555693 | ||
| 040 |
_aDLC _cDLC _beng _dBD-DhUUL |
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_aHF5415.2 _b.M29 2010 |
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_a658.8/3 _222 |
| 100 | 1 |
_aMalhotra, Naresh K. _97142 |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson, _cc2010. |
||
| 300 |
_avii, 897 p. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 834-873) and index. | ||
| 650 | 0 |
_aMarketing research. _93217 |
|
| 650 | 0 |
_aMarketing research _xMethodology. _97143 |
|
| 942 |
_2ddc _cBK _e7th |
||