000 | 01066nam a2200313 a 4500 | ||
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999 |
_c271 _d271 |
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001 | UUL-001019 | ||
003 | BD-DhUUL | ||
005 | 20180830010033.0 | ||
008 | 180830s1993 nyua b 001 0 eng | ||
010 | _a 92027875 | ||
020 | _a0070387672 | ||
040 |
_aDLC _cDLC _dDLC |
||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHF5415.32 _b.L677 1993 |
082 | 0 | 0 |
_a658.8/34 _220 |
100 | 1 | _aLoudon, David L. | |
245 | 1 | 0 |
_aConsumer behavior : _bconcepts and applications / _cDavid L. Loudon, Albert J. Della Bitta. |
250 | _a4th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc1993. |
||
300 |
_axxiii, 788 p. : _bill. (some col.) ; _c27 cm. |
||
440 | 0 | _aMcGraw-Hill series in marketing | |
504 | _aIncludes bibliographical references (p. 733-782) and index. | ||
650 | 0 | _aConsumer behavior. | |
650 | 0 |
_aConsumer behavior _zUnited States _xCase studies. |
|
700 | 2 | _aDella Bitta, Albert J. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK |