000 01473nam a22003497a 4500
999 _c2241
_d2241
001 UUL-005885
003 BD-DhUUL
005 20190105140152.0
008 190105s2003 at a b 001 0 eng
010 _a 2002022369
020 _a0324181485
035 _a(DLC) 2002022369
035 _a(DLC)290
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.2
_b.Z54 2003
082 0 0 _a658.8/3
_221
100 1 _aZikmund, William G.
_9131
245 1 0 _aExploring marketing research /
_cWilliam G. Zikmund.
250 _a8th ed.
260 _aAustralia ;
_a[Cincinnati, Ohio] :
_bThomson/South-Western,
_cc2003.
300 _axxi, 744 p. :
_bchiefly col. ill. ;
_c28 cm.
500 _aVarious multi-media instructional materials, including a web site, are available to supplement the text.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
_93217
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-t.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK