| 000 | 00859pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | bk | ||
| 003 | BD-DhUUL | ||
| 005 | 20250131104502.0 | ||
| 008 | 890403s1990 iluaf b 001 0 eng | ||
| 010 | _a 89007758 | ||
| 020 | _a0030266432 | ||
| 040 |
_aDLC _cBD-DhUUL _dBD-DhUUL _beng |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.S54 1990 |
| 082 | 0 | 0 |
_a658.8/2 _220 |
| 100 | 1 |
_aShimp, Terence A. _919727 |
|
| 245 | 1 | 0 |
_aPromotion management and marketing communications / _cTerence A. Shimp. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago : _bDryden Press, _cc1990. |
||
| 300 |
_axxi, 673 p., [8] p. of plates : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _92956 |
|
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aDirect marketing. _919274 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c11099 _d11099 |
||