TY - BOOK AU - Churchill,Gilbert A. AU - Ford,Neil M. AU - Walker,Orville C. TI - Sales force management SN - 0256137870 AV - HF5438.4 .C48 1997 U1 - 658.8/101 20 PY - 1997/// CY - Chicago PB - Irwin KW - Sales management N1 - Includes bibliographical references (p. 774-797) and indexes ER -