TY - BOOK AU - Skinner,Steven J. TI - Marketing SN - 039562147X (student bk.) AV - HF5415 .S55 1994 U1 - 658.8 20 PY - 1994/// CY - Boston PB - Houghton Mifflin Co. KW - Marketing N1 - Includes bibliographical references and indexes ER -