Skinner, Steven J. <br/><br/>
Marketing / 
Steven J. Skinner. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin Co.,  c1994. 
 - xxxiii, 750, [49] p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>039562147X (student bk.) 0395692431 (examination copy) 
<br/><br/><label>LCCN: </label>93078653  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S55 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8