TY  - BOOK
AU  - Shimp,Terence A.
TI  - Promotion management and marketing communications
SN  - 0030266432
AV  - HF5415.123 .S54 1990
U1  - 658.8/2 20
PY  - 1990///
CY  - Chicago
PB  - Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and indexes
ER  -