Shimp, Terence A. <br/><br/>
Promotion management and marketing communications / 
Terence A. Shimp. 
 - 2nd ed. 
 - Chicago :  Dryden Press,  c1990. 
 - xxi, 673 p., [8] p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030266432 
<br/><br/><label>LCCN: </label>89007758  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S54 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/2