TY  - BOOK
AU  - Hester,Edward L.
TI  - Successful marketing research: the complete guide to getting and using essential information about your customers and competitors 
T2  - A Wiley small business edition
SN  - 0471123811 (acid-free paper)
AV  - HF5415.2 .H39 1996
U1  - 658.8/3 23
PY  - 1996///
CY  - New York
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references (p. 232-234) and index
ER  -