Holloway, Robert J.

Marketing in a changing environment / Robert J. Holloway and Robert S. Hancock. - 2d ed. - New York, Wiley [1973] - xv, 716 p. illus. 24 cm. - The Wiley marketing series .

Includes bibliographies.

0471407097

72007489


Marketing.

HF5415 / .H7425 1973

380.1