Czinkota, Michael R.
International marketing /
Michael R. Czinkota, Ilkka A. Ronkainen.
- 2nd ed.
- Chicago : Dryden Press, 1990.
- xxviii, 846 p. : ill. ; 25 cm.
Includes indexes.
Includes bibliographical references.
0030322391
89023364
Export marketing.
HF1009.5 / .C95 1990
658.8/48