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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson, c2010.Edition: 5th edDescription: vii, 897 p. ; 28 cmISBN: - 9780136085430 (casebound : alk. paper)
- 9789332555693
- 658.8/3 22
- HF5415.2 .M29 2010
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8/3 M24m2008 C-1 (Browse shelf(Opens below)) | 01 | Available | 013963 |
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| 658.8/12 L9338c 2005 Customer service : | 658.8/2 Sh629p 1989 Promotion management and marketing communications / | 658.8/3 Marketing research : | 658.8/3 Marketing research : | 658.8/3 G7976r 1988 Research for marketing decisions / | 658.8/3 H588s 1996 Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / | 658.8/3 M1341m 2004 Marketing research essentials / |
Includes bibliographical references (p. 834-873) and index.
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