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Exploring marketing research / William G. Zikmund.
Material type:
TextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN: - 0324181485
- 658.8/3 21
- HF5415.2 .Z54 2003
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Library at School of Business General Stacks | Non-fiction | 658.8/3 Z68e 2003 (Browse shelf(Opens below)) | 1 | Withdrawn Damaged | 005885 | |||
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Library at School of Business General Stacks | Non-fiction | 658.8/3 Z68e 2003 (Browse shelf(Opens below)) | 2 | Withdrawn Damaged | 005884 | |||
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Books
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8/3 Z68e 2003 (Browse shelf(Opens below)) | 03 | Not For Loan | 005886 |
Total holds: 0
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| 658.8/3 M24m 2008 Marketing research : | 658.8/3 M24m 2008 Marketing research : | 658.8/3 M24m2008 C-1 Marketing research : | 658.8/3 Z68e 2003 Exploring marketing research / | 658.8/34 L8867 1993 Consumer behavior : | 658.8/34 L8867 1993 Consumer behavior : | 658.8/342/0973 H3934c 2004 C-01 Consumer behavior : |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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