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Successful marketing strategies for nonprofit organizations /

McLeish, Barry, 1956-

Successful marketing strategies for nonprofit organizations / Barry J. McLeish. - New York : J. Wiley, c1995. - xx, 294 p. : ill. ; 24 cm. - Nonprofit law, finance, and management series .

Includes bibliographical references (p. 281-289) and index.

ISBN: 0471105686 (acidfree paper) 0471105678 (pbk.)

LCCN: 95001657

Subjects--Topical Terms:
Nonprofit organizations--Marketing.

LC Class. No.: HF5415 / .M3825 1995

Dewey Class. No.: 658.8

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