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Advertising : principles & practice /

Wells, William,

Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2003. - xxxi, 599 p. ; col. ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 8120326121

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1

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