| 000 | 00716nam/a2200193/a/4500 | ||
|---|---|---|---|
| 005 | 20241004140730.0 | ||
| 008 | 241004s2006 maua b 001 0 eng | ||
| 020 | _a0072935898 (alk. paper) | ||
| 040 |
_aBDDhUUL _bBD-DhUUL _cBD-DhUUL _dBD-DhUUL |
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| 082 | 0 | 0 | _a658.8 |
| 100 | 1 |
_aPerreault, William D. _92084 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2006. |
||
| 300 |
_axl, 638 p. : _bcol. ill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aMarketing. _917334 |
||
| 700 | 1 |
_aMcCarthy, E. Jerome _92085 |
|
| 999 |
_c9902 _d9902 |
||