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| 003 | BD-DhUUL | ||
| 005 | 20241003124627.0 | ||
| 008 | 030527s2004 njua g b 001 0 eng d | ||
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_aHF5415.2 _b.M3825 2004 |
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_a658.8/3 _221 |
| 100 | 1 |
_aMcDaniel, Carl D. _917205 |
|
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. |
| 250 | _a4th ed. | ||
| 260 |
_aHoboken, NJ : _bJ. Wiley, _cc2004. |
||
| 300 |
_axxv, 420, 14, 8, 11 p. : _bill. ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _a"SPSS student version 11.0 for Windows"--CD-ROM. | ||
| 504 | _aIncludes bibliographical references (p. 8-14 of the 3rd group) and index. | ||
| 538 | _aSystem requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aGates, Roger H., _d1942- _917206 |
|
| 730 | 0 | 2 |
_aSPSS for Windows. _917207 |
| 942 |
_2ddc _cBK |
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| 999 |
_c9848 _d9848 |
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