000 00747nam a2200229Ia 4500
005 20241002140558.0
008 241002s1989 xx a 000 0 eng
020 _a9780070387898
020 _a9780071005210
020 _a00703878936
040 _aBD-DhUUL
_beng
_cBD-DhUUL
_dBD-DhUUL
082 _a658.8
_223
100 1 _aSchonberger, Richard
_917103
245 _aMarketing challenges : cases and exercises /
_cChristopher H. Lovelock, Charles B. Weinberg and John D. Claxton
250 _a5th ed.
260 _aIll:
_bMcGraw-Hill,
_c©1989
300 _axl, 671 pages.:
_bill.;
_c24 cm
650 _aCase studies
_917124
650 _aProduct Management
_917125
700 1 _aWeinberg, Charles B.
_917126
700 1 _aClaxton, John D.
_917127
999 _c9818
_d9818