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| 001 | 1181461 | ||
| 003 | BD-DhUUL | ||
| 005 | 20240927162042.0 | ||
| 008 | 970714s1998 maua b 001 0 eng | ||
| 010 | _a 97028715 | ||
| 020 | _a0256218994 | ||
| 040 |
_aDLC _cDLC _dDLC |
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_aHF5823 _b.B387 1998 |
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_a659.1 _221 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _92953 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass : _bIrwin/McGraw-Hill, _cc1998. |
||
| 300 |
_axxii, 762 p. : _bill. ; _c29 cm. |
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| 440 | 0 |
_aIrwin/McGraw-Hill series in marketing _916924 |
|
| 500 | _aRev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. | ||
| 504 | _aIncludes bibliographical references (p. 725-743) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aCommunication in marketing. _92956 |
|
| 700 | 1 |
_aBelch, Michael A. _92957 |
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| 700 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _tIntroduction to advertising and promotion. _916925 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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