000 00927cam a2200289 a 4500
001 15490242
003 BD-DhUUL
005 20240926114322.0
008 240926s2010 mau b 001 0 eng
010 _a 2008044958
020 _a9780073381107 (alk. paper)
022 _a070387672
040 _aDLC
_cDLC
_dBD-DhUUL
_beng
043 _an-us---
082 0 0 _a658.8
_222
100 1 _aHawkins, David L.
_91844
245 1 0 _aConsumer behavior :
_bconcepts and applications /
_cDavid L. Hawkins and Albert J Della Bitta
250 _a4th ed.
260 _aNew York :
_bMcGraw-Hill Irwin,
_cc1993
300 _axxii, 788 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 0 _aConsumer behavior
_zNew Delhi.
_97135
650 0 0 _aMarket surveys
_97136
650 0 0 _aConsumer behavior
_vCase studies.
_97137
700 1 _aBitta, Albert J Della
_97138
_ejoint author
942 _2ddc
_cBK
999 _c9669
_d9669