| 000 | 00627nam/a2200181/a/4500 | ||
|---|---|---|---|
| 005 | 20240924111601.0 | ||
| 008 | 240924s1995 mauab b 001 0 eng | ||
| 020 | _a0256125392 | ||
| 040 |
_aBDDhUUL _bBD-DhUUL _cBD-DhUUL _dBD-DhUUL |
||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aChurchill, Gilbert A. | |
| 245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter. |
| 260 |
_aBoston : _bIrwin/Austen Press, _c1995 |
||
| 300 |
_a703 p. : _bcol. ill., maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. [587]-605) and indexes. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aPeter, J. Paul. _92035 |
|
| 999 |
_c9552 _d9552 |
||