000 | 02513nam a2200313 a 4500 | ||
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003 | BD-DhUUL | ||
005 | 20240918101725.0 | ||
008 | 240918m19971983nyu gob 001 0 eng d | ||
020 |
_a9781260512014 _q(pdf) |
||
020 |
_z9781259911828 _q(hardcover ; _qalk. paper) |
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020 |
_z9781260512021 _q(loose-leaf ; _qalk. paper) |
||
040 |
_aBD-DhUUL _bEng _cBD-DhUUL _dBD-DhUUL |
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082 | 0 | 0 |
_a658.5/75 _223 |
100 | 1 |
_aCrawford, C. Merle _q(Charles Merle), _d1924-2012, _eauthor. _916004 |
|
245 | 1 | 0 |
_aNew products management / _cMerle Crawford, University of Michigan, Emeritus, Anthony Di Benedetto, Temple University. |
250 | _aTwelfth edition. | ||
263 | _a1912 | ||
264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c1997 |
|
300 | _a1 online resource | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
520 |
_a"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management discipline had evolved. The Product Development & Management Association (PDMA) has flowered to close to 3,000 members in some 50 countries around the world, and there are over 20 local chapters in the United States alone, plus international affiliates in a dozen countries. Over 300 colleges have courses on the subject of new products, and the field's journal, the Journal of Product Innovation Management, has a track record of publication of over three decades.. The job title of new products manager or director is becoming much more common and is offering much earlier entry than 20 or 25 years ago; we also see the emergence of higher level positions for careers to build to. The PDMA now offers a practitioner certification (New Product Development Professional, or NPDP), recognizes the best product developing firms (with its Outstanding Corporate Innovator award), and has been able to do what those in many fields have not, that is, merge the thinking and activity of professors and practitioners. Information on the PDMA can be found at www.pdma.org"-- _cProvided by publisher. |
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588 | _aDescription based on print version record and CIP data provided by publisher; resource not viewed. | ||
650 | 0 |
_aNew products _xManagement. _91210 |
|
700 | 1 |
_aDi Benedetto, C. Anthony, _eauthor. _916005 |
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942 |
_2ddc _cBK |
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999 |
_c9357 _d9357 |