000 02513nam a2200313 a 4500
003 BD-DhUUL
005 20240918101725.0
008 240918m19971983nyu gob 001 0 eng d
020 _a9781260512014
_q(pdf)
020 _z9781259911828
_q(hardcover ;
_qalk. paper)
020 _z9781260512021
_q(loose-leaf ;
_qalk. paper)
040 _aBD-DhUUL
_bEng
_cBD-DhUUL
_dBD-DhUUL
082 0 0 _a658.5/75
_223
100 1 _aCrawford, C. Merle
_q(Charles Merle),
_d1924-2012,
_eauthor.
_916004
245 1 0 _aNew products management /
_cMerle Crawford, University of Michigan, Emeritus, Anthony Di Benedetto, Temple University.
250 _aTwelfth edition.
263 _a1912
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c1997
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management discipline had evolved. The Product Development & Management Association (PDMA) has flowered to close to 3,000 members in some 50 countries around the world, and there are over 20 local chapters in the United States alone, plus international affiliates in a dozen countries. Over 300 colleges have courses on the subject of new products, and the field's journal, the Journal of Product Innovation Management, has a track record of publication of over three decades.. The job title of new products manager or director is becoming much more common and is offering much earlier entry than 20 or 25 years ago; we also see the emergence of higher level positions for careers to build to. The PDMA now offers a practitioner certification (New Product Development Professional, or NPDP), recognizes the best product developing firms (with its Outstanding Corporate Innovator award), and has been able to do what those in many fields have not, that is, merge the thinking and activity of professors and practitioners. Information on the PDMA can be found at www.pdma.org"--
_cProvided by publisher.
588 _aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0 _aNew products
_xManagement.
_91210
700 1 _aDi Benedetto, C. Anthony,
_eauthor.
_916005
942 _2ddc
_cBK
999 _c9357
_d9357