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| 001 | UUL19538 | ||
| 003 | BD-DhUUL | ||
| 005 | 20231027153950.0 | ||
| 008 | 180807r20092012ii a 001 0 eng | ||
| 010 | _a 2008018250 | ||
| 020 | _a9780073381091 (alk. paper) | ||
| 020 | _a0073381098 (alk. paper) | ||
| 020 | _a9780071284400 | ||
| 020 | _a0071284400 | ||
| 020 | _a9780071286091 | ||
| 020 | _a0071286098 | ||
| 040 |
_aDLC _cDLC _dBD-DhUUL |
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| 050 | 0 | 0 |
_aHF5823 _b.B387 2009 |
| 082 | 0 | 0 |
_a659.1 B427a _222 |
| 100 | 1 |
_aBelch, George E. _97429 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _aNew Delhi : _bMcGraw-Hill/Irwin, _cc2009 |
||
| 300 |
_axxv, 836p.: _bcol. ill.; _c28cm. |
||
| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | 0 |
_aBBA _97430 |
|
| 650 | 0 |
_aAdvertising. _92954 |
|
| 650 | 0 |
_aSales promotion. _92955 |
|
| 650 | 0 |
_aCommunication in marketing. _92956 |
|
| 700 | 1 |
_aBelch, Michael A. _92957 |
|
| 942 |
_2ddc _cBK |
||