000 | 00808nam a2200241 a 4500 | ||
---|---|---|---|
008 | 240123m19941991nyuab b 001 0 eng | ||
035 | _9(DLC) 93028550 | ||
010 | _a 93028550 | ||
020 | _a0071135618 | ||
040 |
_aDLC _cDLC _dDLC _bBD-DhUUL |
||
050 | 0 | 0 |
_aHF5415 _b.S745 1994 |
082 | 0 | 0 |
_a658.8 _223 |
100 | 1 |
_aStanton, William J. _98017 |
|
245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker. |
250 | _a10th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc1994. |
||
300 |
_axxviii, 697 p. : _bco;. ill., col. maps ; _c25 cm. |
||
440 | 0 |
_aMcGraw-Hill series in marketing _98018 |
|
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing. _98019 |
|
700 | 1 |
_aEtzel, Michael J. _98020 |
|
700 | 1 |
_aWalker, Bruce J. _98021 |
|
999 |
_c5257 _d5257 |