000			02522nam a22002894a 4500
008			240122s2006 nyu b 001 0 eng
010			_a 2006049494
020			_a1403975817
020			_a9781403975812
035			_a(OCoLC)ocm70676637
040			_aDLC _cDLC _dBAKER _dC#P _dYDXCP _dOCLCQ _dGHG _dCOO _dVP@ _dBTCTA _dCQU _dBTN _dDLC _bBD-DhUUL
042			_apcc
050	0	0	_aHD30.28 _b.M686 2006
082	0	0	_a658.41 _223
100	1		_aMourkogiannis, Nikos. _97970
245	1	0	_aPurpose : _bthe starting point of great companies / _cNikos Mourkogiannis ; foreword by Roger Fisher.
250			_a1st ed.
260			_aNew York : _bPalgrave, _c2006.
300			_axv, 253 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. [209]-246) and index.
505	0		_apt. 1. What is purpose? Introducing purpose -- The real value of purpose -- What purpose is not -- pt. 2. Great stories of purpose. Tom Watson's passion for discovery -- Warren Buffett and the excellence of financial artistry -- Sam Walton's altruistic commitment to the customer -- The heroic purpose of Henry Ford and Siegmund Warbug -- pt. 3. How purpose builds greatness. Purpose and morale -- Purpose and innovation -- Purpose and competitive advantage -- Purpose and leadership -- Purpose in action -- Appendix 1: Panthea and Booz Allen Hamilton: our proposition -- Appendix 2: 50 key points.
520	1		_a"In Purpose, Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that in business, the choice between values and success is no choice at all. He argues that a company must satisfy the need for Purpose - a set of values that defines it and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great." "Drawing on the works of the great philosophers and using examples from multiple industries, Mourkogiannis identifies the four major types of Purpose - discovery, excellence, altruism and heroism - and shows how to harness their power to unite and energize an organization. In an era of corporate scandals and declining morale, the principles revealed here will be indispensable for companies that aspire to meaningful success."--BOOK JACKET.
650		0	_aBusiness planning. _92238
650		0	_aLeadership. _9353
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0665/2006049494-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0665/2006049494-d.html
999			_c5228 _d5228