000			01859nam a2200205 a 4500
008			231030s2000 njua b 001 0 eng
020			_a8120316096
040			_aDLC _cBD-DhUUL _dBD-DhUUL
050	0	0	_aHF5415.13 _b.K64 2000
082	0	0	_a658.8 _222 _bK874m
100	1		_aKotler, Philip. _91473
245	1	0	_aMarketing management / _cPhilip Kotler.
250			_aMillennium ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2000.
300			_axxxii, 718, [32] p. : _bcol. ill. ; _c26 cm.
440		4	_aThe Prentice Hall international series in marketing _97582
500			_aCONTENTS PART 1: UNDERSTANDING MARKETING MANAGEMENT Marketing in the twenty-first century Building customer satisfaction, value and retention Winning markets: Market oriented strategic planning PART II: ANALYZING MARKETING OPPORTUNITIES Gathering information and measuring market demand Scanning the market environment Analysing consumer markets and buyer behaviour Analysing business markets and business buying behaviour Dealing with the competition Identifying market segments and selecting target markets PART III: DEVELOPING MARKETING STRATEGIES Positioning the market offering through the product life cycle Developing new market offerings Designing global market offerings PART IV: MAKING MARKETING DECISIONS Managing product lines and brands Designing and managing services Designing pricing strategies and programs PART V: MANAGING AND DELIVERING MARKETING PROGRAMS Managing marketing channels Managing retailing, wholesaling, and market logistics Managing integrated marketing communications Managing advertising, sales promotion, and public relations Managing the sales force Managing direct and online marketing Managing the total marketing effort
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing _xManagement. _91474
999			_c4790 _d4790