| 000 | 01062cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c4481 _d4481 |
||
| 001 | 15490242 | ||
| 003 | BD-DhUUL | ||
| 005 | 20221109142949.0 | ||
| 008 | 081020s2010 mau b 001 0 eng | ||
| 010 | _a 2008044958 | ||
| 020 | _a9780073381107 (alk. paper) | ||
| 020 | _a0073381101 (alk. paper) | ||
| 020 | _a9780077294106 (alk. paper) | ||
| 020 | _a0077294106 (alk. paper) | ||
| 020 | _a9780070682160 | ||
| 040 |
_aDLC _cDLC _dBD-DhUUL _beng |
||
| 043 | _an-us--- | ||
| 082 | 0 | 0 |
_a658.8/3420973 _222 |
| 100 | 1 |
_aHawkins, Del I. _91844 |
|
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2010. |
||
| 300 |
_axxii, 778 p. : _bill. ; _c27 cm. + |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zNew Delhi. _97135 |
| 650 | 0 | 0 |
_aMarket surveys _97136 |
| 650 | 0 | 0 |
_aConsumer behavior _vCase studies. _97137 |
| 700 | 1 |
_aMothersbaugh, David L. _97138 |
|
| 942 |
_2ddc _cBK _e11th Edition |
||