000 00875cam a22002654a 4500
999 _c4480
_d4480
001 13922539
003 BD-DhUUL
005 20221109141948.0
008 050406s2006 njua b 001 0 eng
010 _a 2005047639
020 _a0131465600
040 _aDLC
_cDLC
_dBD-DhUUL
_beng
082 0 0 _a659.1
_222
100 1 _aWells, William,
_d1926-
_97132
245 1 0 _aAdvertising :
_bprinciples & practice /
_cWilliam Wells, Sandra Moriarty, John Burnett.
246 3 _aAdvertising : principles and practice
250 _a7th ed.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_cc2006.
300 _axxxi, 553 p. ;
_bcol. ill. ;
_c22 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
_92954
700 1 _aBurnett, John,
_d1944-
_97133
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
_97134
942 _2ddc
_cBK