000 01192cam a2200313 i 4500
999 _c4474
_d4474
003 BD-DhUUL
005 20221109105143.0
008 130614s2015 maua b 001 0 eng
020 _a9780132544368
020 _a9789332537644
020 _a0132544369
040 _aDLC
_beng
_cBD-DhUUL
_erda
_dBD-DhUUL
042 _apcc
082 0 0 _a658.8/342
_223
100 1 _aSchiffman, Leon G.,
_eauthor.
_91839
245 1 0 _aConsumer behavior /
_cLeon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
250 _aEleventh edition.
264 1 _aBoston :
_bPearson,
_c[2015]
300 _axxvii, 464 pages :
_billustrations ;
_c29 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aRevised edition.
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior.
_91840
650 0 _aMotivation research (Marketing)
_91841
700 1 _aWisenblit, Joseph,
_eauthor.
_91843
942 _2ddc
_cBK