| 000 | 01260nam a22003377a 4500 | ||
|---|---|---|---|
| 999 |
_c2140 _d2140 |
||
| 001 | UUL-009708 | ||
| 003 | BD-DhUUL | ||
| 005 | 20181221160645.0 | ||
| 008 | 181221s2004 maua b 001 0 eng | ||
| 010 | _a 2003042015 | ||
| 020 | _a0072536764 (alk. paper) | ||
| 020 | _a0071214380 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2004 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _92953 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2004. |
||
| 300 |
_axxvi, 779, [67] p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91845 |
|
| 504 | _aIncludes bibliographical references (p. EN1-EN25) and index. | ||
| 650 | 0 |
_aAdvertising. _92954 |
|
| 650 | 0 |
_aSales promotion. _92955 |
|
| 650 | 0 |
_aCommunication in marketing. _92956 |
|
| 700 | 1 |
_aBelch, Michael A. _92957 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||