000 | 01386nam\a2200337\a\4500 | ||
---|---|---|---|
999 |
_c1452 _d1452 |
||
001 | UUL-010830 | ||
003 | BD-DhUUL | ||
005 | 20181103115155.0 | ||
008 | 181103s2012 njua b 001 0 eng | ||
010 | _a 2010046655 | ||
020 | _a9780132102926 | ||
020 | _a9788131767160 | ||
020 | _a0132102927 | ||
035 | _a(OCoLC)ocn678924608 | ||
040 |
_aDLC _cDLC _dYDX _dYDXCP _dBWX _dCDX _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.13 _b.K64 2012 |
082 | 0 | 0 |
_a658.8 _222 |
100 | 1 |
_aKotler, Philip. _91473 |
|
245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
250 | _a14th [ed.] | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2012. |
||
300 |
_axxii, 657, [127] p. : _bcol. ill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. | |
650 | 0 |
_aMarketing _xManagement. _91474 |
|
700 | 1 |
_aKeller, Kevin Lane, _d1956- _91475 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |