000 00603nam a2200193 a 4500
005 20241030151831.0
008 241030ss1997 ilua b 001 0 eng
020 _a0256187789
040 _aBD-DhUUL
_cBD-DhUUL
_dBD-DhUUL
082 0 0 _a658.575
_223
100 1 _aCrawford, C. Merle
_q
245 1 0 _aNew products management /
_cC. Merle Crawford.
250 _a5th ed.
260 _aChicago :
_bIrwin,
_cc1997.
300 _axxix, 508 p. :
_bill. ;
_c25 cm.
440 4 _aThe Irwin series in marketing
_91209
504 _aIncludes bibliographical references
650 0 _aNew products
_xManagement.
_91210
999 _c10287
_d10287